GENERAL AD TERMS

MID-ROLL

Form of online video ad placement where the ad plays during a break in the middle of the content video.

POST-ROLL

Form of online video ad placement where the ad plays after the content video plays.

PRE-ROLL

Form of online video ad placement where the ad plays before the content video plays.

REPUTATION MANAGEMENT

Techniques to manage a company’s online reputation across social and other channels. Examples include laiming local business listings, verifying and optimizing listings, and monitoring customer reviews.

RON (RUN OF NETWORK)

Ad buying option where ad placements may appear on any pages on sites within an ad network.

SCRAPING

A technique in which software extracts data from an online source.

SEARCH ENGINE

The basis of all SEO, a search engine is the tool used to look for information online.

SEARCH ENGINE (SEM)

Refers to the application of PPC (Pay-Per-Click) and SEO (Search Engine Optimization) to increase isibility on search engines

SEARCH HISTORY

Stored data of a user’s past queries, often used for advertisement targeting purposes.

SEARCH ENGINE OPTIMIZATION (SEO)

SEO is the process of improving a website’s ranking and visibility in search engines. Common search engine ptimization methods include the creation of keyword-rich page content, title tag optimization, CRO, link uilding, site speed improvements, and so on.

SEARCH ENGINE RESULTS PAGE (SERP)

The results page a user arrives at after submitting a given query into a search engine. If someone refers to their website appearing on “page 3 of the SERPs,” they are talking about appearing on the third page of results for a specific keyword.

SEO CONTENT / COPY WRITING

Writing content in accordance with SEO best practices to rank well on search engines and provide a positive user experience.

SERVER

The physical computer used to host a site’s online files.

SIPHONING

Method of identifying traffic from another website, often through spyware.

SITEMAP

A page that shows search engines how to navigate a website.

SOCIAL MEDIA

A collection of websites that allow users to interact with one another by signing up and submitting personal information.

SMM (SOCIAL MEDIA MANAGEMENT)

Techniques that target social networks and applications to spread brand awareness or promote particular products.

SPAM

Broadly defined as unsolicited advertisements. Historically this would occur via email, but it now happens in various forms across the Internet.

SPIDER

See “Crawler.”

SPLASH PAGE

An aesthetically-pleasing web page with little-to-no indexed content.

STATIC CONTENT

Content that doesn’t change often or at all after it’s made