TYPES OF TARGETING

BEHAVIORAL TARGETING

Ad targeting determined by data collected about a user’s online behavior.

CATEGORY CONTEXTUAL TARGETING

Aligns a brand ad with websites that contain relevant content associated with a specific category or brand message.

CONVERTERS

A user that takes an action defined as valuable to a business, such as an online purchase or a call to a business from a mobile phone.

CUSTOM AUDIENCE CREATION

Various methods of constructing audiences beyond standard targeting methods. Most often based on remarketing pixels, customer email lists, or shared attributes with existing customers.

DEMO TARGETING

Targeting based on quantifiable statistics of a given population such as age, gender, household income, race, etc. in the digital world.

EVENT TARGETING

The most precise temporal geo-targeting solution used to build an audience based on a geo-fence during a specified day and time window of an event.

FIRST-PARTY DATA

Utilizes Digital proprietary data and client site data to identify and remarket existing consumers as they browse other sites.

FOREIGN LANGUAGE TARGETING

Targets ads based on a user’s browser language settings to match the language of the ad to the language of the user’s settings.

GEO-CONQUESTING

Leverages geographic targeting signals to identify consumers within a certain radius of a competitor’s specified location.

GEO-FENCING

Leverages geographic targeting signals to identify consumers within a certain radius of a specified location.

IN-MARKET TARGETING

Uses past purchase data and web browsing behavior to target users who are likely to make a purchase in a specific product category.

IP TARGETING

Target consumers at specific households, businesses, and mobile devices based on their IP address.

LOCATION-BASED TARGETING

Targets users in specific locations to concentrate advertising within an advertiser’s geographic scope of operations.

LOOKALIKE TARGETING

Uses client’s current online customers’ digital behavior (i.e. search history, browsing data, social activities, etc.) to identify and market to users with similar characteristics/behavior.

PURCHASE DATA TARGETING

Uses online shopping preference data and loyalty card usage to behaviorally target consumers.

SEARCH RETARGETING

Targets users who searched for relevant keywords and serves them a customized message at a later point.

SITE RETARGETING

Identifies users who recently visited a client’s website and serves them a compelling ad as they navigate elsewhere across the web.

TARGET AUDIENCE

The intended audience for an ad, usually defined in terms of specific demographics (age, sex, income, etc.), product purchase behavior, product usage, or media usage.

THIRD-PARTY DATA

Uses data provided by an outside source at a fee.

TV TARGETING

Targeting users based on online behaviors that align with TV audiences.

WEATHER TARGETING

Reaches consumers when and where specific weather conditions are occurring.